The doll was found beside a busy street in Singapore. The Arabic word on the cloth is translated as "bismillah." I think it’s to trap whatever jinn or curse is inside from coming out or following the owner back home. Others speculate it’s a product of black magic.
Stories from twitter revealed that the doll is possessed and has been moving around on its own when the original owner isn’t home. The owner binded the eyes and left it far away from home so it wouldn’t follow her back.
Some say the doll can be heard talking when it’s left alone in a room and is found with its head turned in a different direction. It is said that it spoke in a Malay language and sounds like an adult female.
Original owner found that the only way to get rid of it and make sure it won’t come back is to cover its eyesight. The curse is rumored to have passed on to someone else who found it and untied the cloth unknowingly.
The doll has been missing since.
Story/images source.